Whether you’re protecting your photography, branding social posts, or marking proofs before a client pays, a watermark does the job. The trick is making it visible enough to matter without wrecking the image — and applying it to a whole batch without doing each one by hand. This guide covers both.
TL;DR — Use the bulk watermark tool to stamp text or a logo onto every image at once. Set position, size and opacity once; apply to all. Nothing is uploaded.
Text or logo?
- Text watermark — your name, handle or website. Fast, no asset needed, easy to read. Best for attribution.
- Logo watermark — your brand mark, usually a transparent PNG. Best for a polished, branded look.
You can use either — and a transparent logo sits far more cleanly on a photo than one with a white box around it.
Placement, size and opacity
This is what separates a professional watermark from an amateur one:
| Setting | Recommendation |
|---|---|
| Opacity | 30–60% — present but not overpowering |
| Position (branding) | A bottom corner — subtle, out of the way |
| Position (protection) | Centre, or tiled across the image — hard to crop out |
| Size | Small enough to ignore, large enough to read |
Tip: If the goal is genuinely to stop reuse, a single corner watermark is easy to crop off. Use a centred or tiled, repeating watermark instead — it can’t be removed without destroying the image.
Step by step: watermark your images
- Open the bulk watermark tool and drop in all the photos you want to mark.
- Add your watermark — type text and pick a font, or upload a logo.
- Set position, size and opacity and preview it live.
- Apply to the whole batch — the same watermark goes onto every image.
- Download one image or the entire batch as a zip.
Your originals and your logo never leave your device.
Branding vs protecting
Be clear about which you’re doing — they call for different choices:
- Branding (social, marketing): subtle corner mark, low opacity, your logo or handle.
- Protecting (proofs, paid work, anti-theft): centred or tiled, higher opacity, harder to remove.
Where to go next
- Remove the background from a logo — get a clean transparent watermark.
- Blur faces in photos — protect people before you publish.
- Compress images without losing quality — optimise the watermarked exports.